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Do Business Degrees In Photography Work?

January 28th, 2016 11:03 pm

Most photography schools offer business degrees in photography but many photographers wonder whether such a course is useful or not. Photography is not just a form of art but it is a science and business at the same time. To become a successful photographer, you need to know the creative and scientific aspects of photography so that you can create wonderful photographs. However, you also need good business knowledge to sell these photographs. If you have noticed, most of the masterpiece photographs were never sold!

In photography interviews and many discussion forums, you can see many people claiming that photography is a passion for them but this passion is not enough to generate sales. Many photographers fail because they can’t distinguish their passion for photography and the need to sell those pictures.

As an amateur photographer, you probably shoot almost every subject but for professional photography this idea will not work out. You need to choose your niche because the customers come to photographers who cater some of the most specific subjects. A good photography course will help you to choose the right niche and market yourself in that niche.

For a good business photography degree, marketing techniques are the major part of its curriculum.

Market Research- Market research is something that you learn in a photography business degree. You will research and find out the niches that are currently on demand. For different photography niches, different level of investment and time is required. With market research, you can choose a niche that suits you the best.

Presentation- Stock photography and wedding photography are two famous niches in professional photography. However, the marketing and sales procedure for both is completely different. It is very hard for a stock photographer to succeed in wedding photography with the marketing techniques that he/she uses for stock.

In wedding photography, clicking photographs are just a part of the job but everything from your costumes to the presentation (photo albums) are very important. For stock photography, your personality and presentation has nothing to do with selling photographs but other elements such as key wording and various licenses do.

Marketing- Marketing tools in photography business have changed a lot in the last decade. A personal website, social media profile and a blog ensures your presence on internet. However, it is imperative to learn how to market yourself through these new media platforms. Traditional marketing tools such as business cards and gifts also work well. A good course will teach you how to use these techniques for your success.

There is no doubt that a professional photography business degree from any of the well-known photography schools can be the best resource for any photographer’s marketing success. A successful photographer should not only learn to click masterpiece pictures but also how to sell them. With the right marketing techniques, photography is one of the safest career that someone can opt and the creative side of it is fascinating.

Types of Anti-Graffiti Coatings

January 28th, 2016 11:01 pm

Anti Graffiti Coatings is a kind of coating which is done on the top of the paint that exists already or on the facades of the building. These anti graffiti coatings prevent graffiti paints from getting stuck on to the surfaces of the walls. This saves a lot of money for the owners of the building as removing graffiti from the costs thousands of dollars every year. Although there are a lot of anti graffiti programs all over the world, vandalism is some thing which continues to be big problem. World over various companies are trying to put together a solution to develop anti graffiti coatings which would guard the buildings being vandalized by graffiti. These coatings are in the form of a paint which is applied on top of the paint that exists on the walls of the building.

There are different types of Anti graffiti coatings that are available in the market, based on the amount of graffiti on the buildings or its severity each and every one of these types would have various advantages and disadvantages as well. Following are the types of anti graffiti coatings:

Sacrificial Coatings:

These kind of anti graffiti coatings form a type of barrier on the wall or the surface, on which it is applied on, protecting it from being vandalized by graffiti. In case if the walls or the surfaces are affected by graffiti these sacrificial coatings, as the name suggests, are removed with the help of a high pressure washer. When the sacrificial coatings are removed it takes the graffiti along with it. Once it is removed the coating has to be applied on the walls or the surface again. Sacrificial anti graffiti coatings are usually inexpensive as they use clear polymer materials like waxes, acrylates and biopolymers. These kinds of polymers form weak bonds which facilitates easy removal.

Semi Sacrificial Coatings:

Semi sacrificial coatings are pretty much similar to sacrificial coatings, they act a like a shield for the walls or the surfaces on which they are applied on as a result of which the pores in the surface are well protected. When surface gets vandalized by graffiti these anti graffiti coatings can be removed with the help of a combination of solvent which will remove graffiti and a washer with high pressure. The major difference in semi sacrificial coatings from sacrificial coatings it the fact that the coating has to be applied again every alternate attack of graffiti instead every attack. The reason why the solvent is used along with the high pressure washer is to avoid the erosion of the surface which may be possible if only the washer is used.

Permanent Coatings:

Permanent anti graffiti coatings are the most expensive type of coatings, but having said that if they are applied in the right away they are required to be applied only once. These permanent coatings create a kind of protective surface which ensures that the spray paint can not bind to it. Once the surface is vandalized by graffiti you would only need a solvent which is a very simple on and some labor. The walls or the surface of building as well the anti graffiti coating will not be damaged.